In recent years, the marketing landscape has shifted drastically.
Thanks to the rise of short-form video consumption and iOS 14 privacy updates, the old way of running ads is no longer effective.
The key to staying ahead now lies in - deeply understanding your audience and testing creative at scale to unlock winning ads that drive results.
We analyse your current ads, competitors and target audience to craft a tailored creative strategy that aligns with your brand.
We script, film and edit content to create thumb-stopping ads that generate interest in your products/services.
Our team of performance marketers measure custom metrics (hook, retention, conversion rate) to iterate on winning ads, maximising your ROI.
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I have worked with them for many projects and they are constantly delivering results beyond our expectation. One example is getting event leads which is very crucial for our event business and they will be able to target the right audience with lower cost for us consistently. Really easy to work with the team and we really like them regularly suggesting ways to improve our projects. Excellent service and great personality.
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Kevin and his team were not only quick and efficient in producing this UGC video for us, but they also understood what our brand stands for. They managed to produce an ad that effectively portrays the right message on why Hone Aroma is the right choice for oil based air diffuser. Highly recommended!
Will recommend the bob digital to any small business looking to expand their marketing reach. Enjoyed working with Kevin and Hayley as they are a reliable and friendly duo that you can trust. ❤️
A hook refers to the first few seconds of an ad. We deliver each ad with 2 hooks to test different ways of capturing users’ attention.
A concept refers to the main messaging of an ad. Some examples include Problem & Solution, Benefit Callouts, Us Vs Them, Founder's Story.
The turnaround time differs based on the ad format:
- Static image ad (within 3 to 4 days)
- Motion graphic ad (within 3 to 7 days)
- Vertical video ads (within 2 weeks)
Yes, we do! However, we only offer performance marketing services (Google Ads, Meta Ads and TikTok Ads) to clients who have already engaged our creative strategy solutions.
This is because your ad creative is one of the biggest lever to driving results in today's marketing landscape.
Yes, we do! Please contact us via DM or submit an enquiry below. Our team will get back to you within 2-3 working days.
Some user-generated content (UGC) creators/agencies may enforce a certain period of usage rights.
They may also lack the expertise in performance marketing to analyse which part of the ad worked and which didn't.
